TopHat.com
A revamped homepage to set the stage for the rest of the brand. A modern look that is clean and easy to follow. We produced an animated video that summarizes what Top Hat offers, auto played front and centre (production partner Lookout Content). The full video can be viewed below.
Additional videos were created to showcase the functionality of the features. Visualizing how content can be customized and relevant to the authors. A contemporary style of illustration and expanded colour palette were introduced to demonstrate the brand visual language, where learning belongs to every student.
Visual Language
A collection of assets that have been developed to bring the Top Hat brand to life. A library of illustrations, colors and backgrounds that bring continuity, pride and smiles to the brand. Illustrators: Vridhhi Chaudhry, Martin Bregman & Hai Nguyen
Meet The Team
A fresh approach to a Meet the Team Page, an illustrative highlight is active as the hover state on the profiles. Allowing for a bit of personality and creativity, a core ingredient of the Top Hat leadership team.
Product Features
A series of pages were developed to demonstrate the vast library of product features that Top Hat has to offer. A structure was designed to allow for flexibility in content while maintaining consistency for the the brand. A wide variety of product images and videos were produced to compliment and explain the content.
