Canada’s Walk of Fame

Established in 1998, Canada’s Walk of Fame aims to educate, inform and inspire through the permanent celebration of achievements in Canadian music, sport, film and TV as well as the literary, visual and performing arts.

The challenge for this project was to create a new logo and visual language that best reflected the new positioning of Canada's Walk of Fame: The organization that celebrates the outstanding achievements of Canadian cultural icons. The concept behind the logo (five overlapping maple leaves forming a star) is inspired by the bond of pride that all Canadian's share.

Agency: TAXI