Sleeman
Packaging Rebrand

Sleeman Breweries wanted packaging refresh in line with their new brand campaign. The ask: to reinforce the brand’s heritage, quality credentials and improve consistency across the entire product line-up. The design features “Sleeman” in large bolded letters running down the length of the cans; personalized with John Sleeman’s signature, and a simplified logo refresh. To celebrate their unique Specialty beer line up, a series of illustrations were designed to tell the styles and stories behind each brew.

Agency: The&Partnership
Illustrators: Matt Roussel & Hai Nguyen