AI Product Branding, Ace

Ace, Top Hat’s new AI-powered assistant, the latest milestone in the company’s mission to make education more effective, inclusive, and accessible. The branding leverages the sparkle that is a symbol of AI capabilities. Pairing that with a bold A that represents the confident product name Ace. The colour palette is a compliment to the core Top Hat branding. The Ace branding has been used within the product, on the website, social / email campaigns and swag.